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Overview


OUR FOCUS

As a strategic partner The Carlson Group designs, builds, and activates custom fixture programs that deliver high value within the consumer retail experience.

Learn More View Our Work

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Overview


OUR FOCUS

As a strategic partner The Carlson Group designs, builds, and activates custom fixture programs that deliver high value within the consumer retail experience.

Learn More View Our Work

SCOPE

RETAIL ENVIRONMENTS
CUSTOM FIXTURE SOLUTIONS
SHOP-IN-SHOPS
POP DISPLAYS
GRAPHICS & SIGNAGE

SERVICES

DISCOVERY

Assessment
Consumer & Trend Research
Retail & Competitive Audits
Communication Strategy
Program Strategy

DEVELOPMENT

Retail Messaging
Conceptual Design
Design Intent
Engineering
Prototyping
Merchandising Strategies

EXECUTION

Program Planning
Manufacturing
Warehousing/Fulfillment
Shipping
Installation

EVALUATION

Testing
Measurement
Data Analysis
Interpretation
Program Evolution


Total Program Value

To make an impact, you need to gather the right knowledge and translate it into strategies which deliver ROI.

The Carlson Group delivers both of these capabilities with our approach for retail success, Total Program Value (TPV). TPV takes a comprehensive view of retail implementation. It layers together consumer, shopper, brand and category insights to create successful retail solutions.

The synergy of our STRATEGIC PARTNERSHIPS allows us to bring you the best thinking possible while quickly translating insights into retail strategies and programs.


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Design Thinking


OUR TEAM IS FORTUNATE TO WORK WITH SOME OF THE WORLD'S TOP BRANDS.

We collaborate to influence shopper behavior and strengthen their brand image at retail.

view our work

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Design Thinking


OUR TEAM IS FORTUNATE TO WORK WITH SOME OF THE WORLD'S TOP BRANDS.

We collaborate to influence shopper behavior and strengthen their brand image at retail.

view our work

WHITEPAPERS

Click below to gain access to our Whitepapers on Market Trends, Consumer Insights, and Retail Activation Best Practices.

TOPICS

  • MATERIAL TRENDS: RECLAIMED WOOD
  • STRATEGIC RETAIL ACTIVATION
  • THE VALUE OF EVALUATION
  • RETAIL PROGRAM EVOLUTION
  • FUTURE OF RETAIL
  • OUTLET STORES
  • RETAIL IN CHINA
  • SHOPPER DECISIONS
  • CONSUMER AND SHOPPER INSIGHTS
  • SOUTH AMERICA RETAIL

WHAT's TRENDING...

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Leadership


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Leadership


LEADERSHIP

Mark Adams
Chief Operating Officer

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Mark is responsible for the strategic and operational leadership in all facets of TCG’s business. Prior to joining TCG, he worked in growth oriented creative, three dimensional, marketing service industries ranging in size from $15 to $100M. Skills include providing C-level management, strategic planning and tactical assistance in the budgeting/planning process.

He has also served as an advisor to emerging firms by providing merger, acquisition assistance, turnaround guidance and growth strategies for building incremental divisions. Mark joined TCG in 2008 as part of TCG’s broader strategic plan to broaden growth, develop a more distributed leadership team and drive a 10 year long term strategic plan. Mark’s leadership strength lies in his ability to operationalize strategy—translating TCG's strategic objectives into meaningful plans and tactical activities.

Scott Reczek
Director of Finance

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Scott started with The Carlson Group in late 2008 as part of the company’s management development strategic plan. Since then, he has revamped and developed the TCG finance function through his expertise in leadership and tactical execution. During this time he also managed the implementation of Carlson Group Shanghai, a corporate entity (FICE) in China. Scott has established strong financial relationships with TCG’s supply chain partners including its manufacturing, warehousing and shipping partners in North America, South America, Asia and Europe.

Prior to joining TCG, Scott worked in a number of capacities for a local public accounting firm as well as manufacturer and service businesses ranging from $6 million to $10 billion.

Jim Thompson
Director of Global Production and Logistics

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Jim joined The Carlson Group in 2012 and previously worked with manufacturing companies ranging from $30 to $180 million dollars. Jim brings to TCG two decades of hands-on management, sourcing, manufacturing, installation, and warehousing experience. He has worked both with domestic and international partners throughout the globe including but not limited to: China, Taiwan, India, South America, and Europe.

His leadership strength lies in process development/training, constant improvement, and knowledgeable oversight. His ability and familiarity with international laws, manufacturing practices and cultures represent TCG’s commitment to provide true Global Services to its clients.

Laura Dillon
Manager, Human Resources

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Laura joined The Carlson Group in January 2008 and possesses over 8 years of human resources experience. Prior to her tenure with TCG, Laura held positions in technology sales and recruiting. Her expertise includes staffing management, employee development, compliance, benefits, payroll, performance management, and employee relations.

Laura is passionate about finding new talent to fit in with the TCG team. She develops rapport easily with staff at all levels of the organization and continues to work towards empowering employees to engage in 360 communication, perform at a high level against their department metrics, and have a deeper understanding of how they can impact TCG’s long term strategic goals. Laura holds professional accreditations of Society for Human Resource Management Certified Professional (SHRM-CP) and Professional in Human Resources (PHR).

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Our Partners


WE PARTNER WITH THE BEST PEOPLE IN THE BUSINESS.

It’s a winning formula, where we draw on their expertise to amplify ours, offering our clients solutions without bias.

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Our Partners


WE PARTNER WITH THE BEST PEOPLE IN THE BUSINESS.

It’s a winning formula, where we draw on their expertise to amplify ours, offering our clients solutions without bias.

Curb Crowser is a retail- and shopper-centric creative agency that builds brands and drives sales through insight-based design. By rooting creative solutions in insights, we connect with the shopper, maximize opportunities for brands, and deliver creative effectiveness. Our differentiators also include customization and speed to market; while our industry-leading work spans custom packaging, displays, point-of-sale, branding and digital.

Curb Crowser's partnership with The Carlson Group closes the gap and covers all facets of retail development, leaving your approach strategically mapped out and effectively executed. All of which successfully results in better ROI at retail.

Never underestimate the power of smart design.


GfK brings shopper insights to life in the form of real marketplace wins for our clients. We have the broadest methodology toolkit in the business, plus a full array of activation capabilities spanning strategy development, category management, shopper marketing, retail reinvention, and training. We embrace the shopper journey web the new landscape of shopper activities, including digital tools and information to provide clients with leading edge solutions in a rapidly shifting landscape.

GfK's data based strategic insights coupled with The Carlson Group's intuitive design development capabilities provide a unique synergy of talents. These talents layer consumer, shopper, brand and category insights to create comprehensive successful retail solutions.


RGLA is a retail design and branding firm providing architecture, interior design, in-store branding and graphic design, program management, space planning, fixture design, and visual merchandising worldwide for over 40 years. RGLA is fortunate to have long-standing partnerships with many of the world’s leading specialty brands designing new and remodeled environments, as well as shop-in-shop concepts that not only complement their brands but are strategically and operationally successful. Ranked as one of the Top 15 Retail Design firms in the country, RGLA has registered architects in 50 states, and the District of Columbia, to support our clients’ nationwide rollouts.

RGLA’s deep retail experience and keen professional insights combined with The Carlson Group's Total Program Value approach generates a unique set of turn-key attributes for both brand and retail clients.