Publicity

PORTLAND, Ore. – The Carlson Group is meeting the needs of its growing client base and expanding its global presence by opening a new office in Shanghai, China, and relocating its Chicago office to larger facilities. Concurrently, the company has adopted a sophisticated new logo and graphic identity package that reflect the company's growing presence in its industry. The Carlson Group is a leading in-store retail marketing firm providing comprehensive in-store services to global brands such as adidas, Nike, The North Face and Timberland.

The firm's new, 20,000 sq.ft. Chicago office is located at 350 E 22nd Street in Lombard, Ill., and will be operational by Nov. 1. The company currently employees 17 in Chicago, with plans to increase staff up to 50 percent over the next year. Although The Carlson Group's headquarters will remain in Portland, Chicago will be its largest office.

"Chicago has always been home for our production, design and engineering expertise. As our business has grown, it became time to relocate to a facility reflective of our expanding relationships with our clients," said John Carlson, principal of The Carlson Group. "Chicago has always been a region rich in manufacturing and distribution, and its location is a key benefit for logistics planning related to large, multi-site initiatives."

The new Shanghai office is located at 789 Zhao Jia Bang Road in the Jun Yao International Plaza. From the Shanghai office, The Carlson Group will coordinate its manufacturing operations in China. "For The Carlson Group and its clients, its all about offering value and options," said Greg Carlson, principal of the Carlson Group. "A dedicated overseas presence is a natural extension of our growth and our clients' requirements to support their long-term plans while providing strategic options and expanded services."

Along with its new offices, The Carlson Group has adopted a new logo and graphic identity package that will be incorporated into its print- and Web-based materials. "Our previous logo was developed when the company was first established, and we've grown significantly since then," said Tom Chisari, design director for The Carlson Group. "The new logo and identity better reflect the more sophisticated, design-focused, global company we have become."

The Carlson Group is a Portland-based in-store retail marketing services company. With offices in Chicago, New York, Los Angeles and Shanghai, The Carlson Group specializes in the design, engineering, production and installation of custom store fixtures, point-of-purchase displays and graphics. From concept to delivery, The Carlson Group provides turnkey solutions that help clients improve sales and enhance brand image. For more information, visit www.carlsongroupinc.com.

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