adidas Golf
Shop-In-Shop Program (PGA Tour Stop)
Custom store-in-store concept
Apparel & Footwear
The adidas Golf (aG) custom in-store program utilizes a palette originally created from the aG POS Fixture and Shop-In-Shop Programs. Current brand standards help support the goal of creating a compelling selling environment that amplifies a message of performance and technology through the use of a sharp and modern design aesthetic. Black and silver tones, along with the well known adidas three-stripe logo help define the space which creates a total brand experience. In addition, large lifestyles graphics help create visual imagery that supports product merchandised on gondolas, 4-ways and wall systems.
Program comprised 31 display and fixture components
10-15 stores

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