New Balance
client >
New Balance
project >
2006 POP Program
project type >
Apparel & Footwear
category >
Program launch
program description / key highlights >
A global apparel and footwear program, scalable in offering, allowing multiple configurations through various retail distribution points. Twenty-eight core branded elements from footwear towers to apparel gondolas allow a flexibility that best showcases New Balance product while offering options for varying retail footprints without compromising the New Balance brand.
the carlson group role >
Turnkey:
- Design
- Engineering
- Prototyping
- Production
- Assembly
- Shipping
distribution channel >
- Big box sporting goods
- Sporting goods (regional)
- Account specific (mall specialty)
- Department store
- Specialty retail
production scope >
Program comprised 28 display and fixture components
materials & finishes >
- Powder coated metal
- Vacuum formed and injection molded plastic (HIPS)
- Painted wood
- Screen and pad printed logos
- 2 and 4 color printed graphics
© 2008 The Carlson Group, Inc. All rights reserved.
