Reef Girls

The objective of the Reef Girls Program was to provide an upscale and unique fixture program to support the launch of the girls' apparel and sandal line. The program features changeable magnetic graphics and a vase with flower and river rock for an extra touch of style. Each piece in the program allows for maximum flexibility accommodating even the most minimal floor space. Taking cues from the apparel line and the exhibit booth; the Reef Girl program needed to be unmistakably feminine while matching the simple design and clean lines established by the Guy's In-store Program.