Reef Girls

client >

Reef

project >

Reef Girls Program

project type >

Apparel

category >

New product launch

program description / key highlights >

The objective of the Reef Girls Program was to provide an upscale and unique fixture program to support the launch of the girls' apparel and sandal line. The program features changeable magnetic graphics and a vase with flower and river rock for an extra touch of style. Each piece in the program allows for maximum flexibility accommodating even the most minimal floor space. Taking cues from the apparel line and the exhibit booth; the Reef Girl program needed to be unmistakably feminine while matching the simple design and clean lines established by the Guy's In-store Program.

the carlson group role >

Turnkey:

  • Design
  • Engineering
  • Prototyping
  • Production
  • Assembly
  • Pack out
  • Freight logistics

distribution channel >

  • Specialty Retailers
  • Regional Chains
  • Department Stores

production scope >

  • Gondolas: 271
  • Nesting Table Set: 154
  • 4-Way Fixtures: 417
  • Logo Blocks: 679

materials & finishes >

  • Powder coated steel
  • Heat bent frosted acrylic
  • Walnut laminate
Reef Girls ProgramReef Girls ProgramReef Girls ProgramReef Girls ProgramReef Girls Program
Reef Girls Program collage

Client Access

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